We've talked a lot about how we do this through our Catalyst Model and how it truly sets us up for success. But while it serves as our overarching framework, no Catalyst Model process is the same.

Over the last decade, the media landscape has changed drastically – which isn’t news to anyone in the communications and public affairs world. Newsrooms are shrinking, journalists are being asked to cover more issue areas with less resources and AI is starting to produce more and more content, with varying degrees of reliability and accuracy.

It’s no secret the world, and especially California, requires more and more energy to power our businesses, communities and everyday lives. And with population growth and the increasing demand from AI and other technological innovations, that need is only going to continue trending up over the coming years. Long story short: the energy infrastructure we have in place today can’t keep pace with the demands of the future.

The legislative session is in full swing, which means the team at Calkin Public Affairs (Calkin PA) is hyper-focused on what is going on inside the halls, rooms and on the floor of the Capitol Building.

California legislators had until February 21st to introduce bills into the current session, which will make their way through the process until October 12th – the last day Governor Newsom can sign a bill into law or veto it. Legislators and their staff are working tirelessly to gain support for their bills and generate opposition for bills with competing interests.

There’s nothing quite like the energy of a political campaign. The quick start, fast-paced action and dynamic landscape. After decades of real-world political campaign wins, it became clear we could successfully utilize this same approach in the public affairs space.